PLDT
PLDT Mother’s Day
A Mother's Day campaign that highlights how reliable this single mom always is, despite the many other things she goes through herself. In this story, we acknowledge mom's amazing capability to handle things on her own, but allow her to lean in and count on a reliable partner. Starring Kim Molina and Jerald Napoles, this story of co-parenting is about acknowledging mom's strengths, but supporting her anyway-- because she deserves it.
A Mother's Day campaign that highlights how reliable this single mom always is, despite the many other things she goes through herself. In this story, we acknowledge mom's amazing capability to handle things on her own, but allow her to lean in and count on a reliable partner. Starring Kim Molina and Jerald Napoles, this story of co-parenting is about acknowledging mom's strengths, but supporting her anyway-- because she deserves it.